25 Tips to Boost Web Traffic & Sales

22. Show a picture of a person, preferably a member of your target demographic, on your home page. This will instantly connote to browsers that your products are a good match for them.

23. Use light colors for your navigation. Light yellow, green and pink grab users’ attention the fastest.

24. Make a pitch for referrals. Three to 15 percent of site visitors will give you the name of a friend in exchange for a small gift or the chance to win a bigger prize. And the best place to put this offer is at the bottom of your index in the left-hand column.