25 Tips to Boost Web Traffic & Sales

20. Don’t be too wordy. The only place where most site visitors will read lengthy copy is on a launch or home page. And even then, limit the length to 150 words.

21. Put alternative (alt) text behind photos. If you have many daytime shoppers, they’re probably browsing your site while at work. Because some companies have disabled graphics on the Web sites coming through their servers, your pictures may not load on your visitor’s computer. Put alt text behind those photos so at least your product descriptions will appear.