25 Tips to Boost Web Traffic & Sales

19. Periodically watch user paths. See how an average shopper gets around your site. If you find that 40 percent or more people make the same mistake or select the same choices from pull-down menus, then your site needs to be fixed. For example, if the primary credit-card choice you offer is MasterCard, but a significant portion of your customers go to your pull-down menu to select Visa, make Visa your default credit card. Remember, you want to make the ordering process as simple as possible for the largest number of customers.