25 Tips to Boost Web Traffic & Sales

By Reported Donna Loyle , Editor In Chief and Catalog Success

15. Offer veto power. Allow people to override information if you’re wrong.

Africa offered an example: The ZIP code for her home is sometimes not listed in e-tailers’ address-correction software. An easy way for her to veto the software’s decision tree would make online ordering faster and easier for her and her neighbors.