25 Tips to Boost Web Traffic & Sales

13. Offer alternatives to ordering online. Your customer service phone and fax numbers should be at the bottom of every page on your site. If you’d rather not do that, at least have your contact data prominently displayed on your ordering pages.

14. Send e-mail confirmations of orders within 30 seconds of receipt. This shows that your company is quick, responsive and customer-centric — all good qualities to display in the faceless world of online ordering.