25 Tips to Boost Web Traffic & Sales

12. Get shoppers’ e-mail addresses early in the ordering process. This way if they abandon their carts, you can e-mail them to ask why or to offer assistance. In your e-mails to them, offer links back to your site. Africa’s research shows that this tactic has a 10-percent to 20-percent conversion rate, and a 50-percent clickthrough rate on average. Additionally, the best place on your site to ask for the e-mail address is at the top of the left-hand column.