25 Tips to Boost Web Traffic & Sales

In short, a good cart should mimic your offline selling processes. It should be easy to order from, and it should refrain from asking a lot of questions at the checkout.

11. Address security and privacy issues. In this age of heightened interest in such issues, put a link to your privacy and security policies on every page of your site. And offer secure payment methods to shoppers. Remember, you’re a repository for your customers’ identifiable data. Secure it responsibly. A privacy breach could be embarrassing and brand-damaging, and its aftershocks could severely damage the health of your entire company.