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As the difficult economy soldiers on, undoubtedly you’re looking to improve sales from all channels, including your Web site. But how will you do so?
Amy Africa, president of Creative Results, an online research and consultancy based in Williston, VT, offered attendees of last fall’s conference for the New England Mail Order Association the following tips for e-tailers who want to increase Web traffic and generate more sales.
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Reported Donna Loyle
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