CS0405_CoverStory_Outsourcing

9. Form a transition team of key personnel who will oversee the changeover, arming your new provider with the proper marketing and operational knowledge about your particular business. Difficult transitions often are related to the provider’s failure to fully understand and execute its client’s unique branding qualities, such as business differentiators and specialized fulfillment operations. These could include, for example, custom packaging and delivery capabilities, and unique contact center knowledge and behavior.