2015 Retail Predictions

With 2015 upon us, it's time to evaluate your marketing strategy for the new year. Here are four areas that you want to pay particular attention to:

1. Social will become more shoppable. Thanks to social commerce efforts (e.g., Twitter's "Buy" button) and the launch of solutions such as Soldsie and Like2Buy, merchants will find it easier to sell merchandise via social sites and apps.