In-Store Retail Forecast: Heavy Mobile With a Chance of Beacons

Personalized Offers
Shoppers are demanding to see the same level of personalized offers in-store that they receive online. Recent research by McCann reveals that 66 percent of consumers want to be "inspired" while shopping. Personalization becomes even more important with limited time and a smaller screen to browse. Retailers are better equipped in 2015 to deliver personalized offers in-store.