Mobile Commerce: The Year of the Mobile Wallet? Better Luck Next Year

A new feature to Square Wallet is the ability for users to send other users coupons and gift cards through the platform. This is a very clever, thoughtful and convenient way for users to send a gift or just say thank-you through the platform.

"Although Square Wallet doesn't have the exposure of Passbook, Google Wallet or even Square's card reader, we feel that its features are creating a social connectivity not seen by other platforms," said Latimer.