Mobile Commerce: The Year of the Mobile Wallet? Better Luck Next Year

Square: Square entered the marketplace as a device company that enabled small business owners and merchants the ability to accept credit and debit card payments on their mobile phones with lower transaction fees.

Square has evolved from a device company to a mobile wallet technology provider. In going a step past Google Wallet, consumers using Square don't even need to take out their mobile phone to make a payment. Instead, they load their credit card or debit card into Square Wallet and make payments at retailers who accept Square Wallet simply by providing their name. This is very much the ideal state of convenience for any consumer who is having a busy day.