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Kam Taitt
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Whereas consumers will be the big winners through message and offer optimization, brands are also positioned to be seen as "trusted partners" to their customers, taking the guesswork out of "What do my shoppers want?".
2013 may not be the year of the mobile wallet, but instead the year that consumers and brands all recognized the benefits of the technology. As smartphones continue to play a more integral part of our daily lives, it makes senses that we'd also look to them to help streamline our purchases and overall finances.
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