2013 - Not the Year of Mobile Wallet But Better Luck Next Year

By Kam Taitt

"The manner in which email segmentation is done still feels cumbersome and slow," said 5th Finger's Park. "SMS communications have really surpassed email in the sense that consumers can be reprofiled, targeted and messaged to in almost real time. This means that when it comes to mobile wallet technology, brands can give consumers more impactful, meaningful and timely messaging. This translates into consumers learning about offers that are most relevant to them."