Mobile Commerce: The Year of the Mobile Wallet? Better Luck Next Year

And the Winner Will Be …
A particular brand or even operating system won't be the big winner in the rise of mobile wallets; instead, it will be consumers. Although email marketing is still effective and should always be considered as part of your consumer relationship marketing program, it's started to feel like spam because it's very wide casting and often takes a while to appropriately retarget consumers based on their behavior.