2007 Article Index
Marketing and Prospecting
“Catalog Marketing Action Plans 2007” by Matt Griffin, February
“Should You Remail the Same Prospect Names Within a Season?” by Stephen R. Lett, April
“Anatomy of a Marketing Test” by Stephen R. Lett, June
“Spend to Grow” by Stephen R. Lett, September
“Strike Up B-to-B Activity in the Consumer World” by Susan J. McIntyre, October
- People:
- A.G. Russell
- Al Bessin
- Alan Rimm-Kaufman
- Amtower
- Andrea Syverson
- Arnold Zaslow
- August Rob Johnston
- Bill Boatman
- Carol Worthington-Levy
- Carolyn Heinze
- David Lorsch
- Dennis Garvey
- Donna Loyle
- Fair Indigo
- Foster Smith
- Fred Glaser
- Gail Kalinoski
- Gene Del Polito
- George Hague
- George Mollo
- George S. Isaacson
- Goldie Russell
- Gooseberry
- Howard Flax
- James J. Maioho
- Jerry Bernhart
- Jim Coogan
- Joanna Brandi
- Joe Dysart
- Joe Keenan
- John Deneen
- John Lenser
- Johnny
- July Kassie Rempel
- Kachura
- Larry Kavanagh
- Lillian Vernon
- Liz Kislik
- Liz Plotnick-Snay
- Mark Lee
- Matt Griffin
- Nicholas C. Isasi
- Paul Miller
- Reggie Brady
- Robert Prenner
- Sandy Wolstencroft
- Shari Altman
- Stephan Spencer
- Stephen R. Lett
- Susan Bates
- Susan J. McIntyre
- Places:
- Salt Water
- U.S.
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