20 Creative Ways to Drive Response via E-mail

7. Use e-mail to drive use of your credit card. In a recent e-mail offer, one apparel cataloger allowed cardholders to defer payments for 90 days — a particularly welcome offer to strapped customers in the current economy.

Another merchant gave a higher percentage off in a summer clearance sale to private cardholders (i.e., “Save an additional 10 percent off when you use your branded card” ). And an electronics cataloger used e-mail to successfully promote extended payment plans and warranties, boosting financial services revenues.