20 Creative Ways to Drive Response via E-mail

Almost a third of all online shoppers use the store locator on click-and-brick retailers’ sites, according to Retail Forward’s E-Retail Intelligence Program. Include store-location information in the e-mails you send to customers to reinforce your offline presence.

4. Test adding a link for catalog requests in e-mails. Then evaluate if the sales from these catalogs are effective over time.