20 Creative Ways to Drive Response via E-mail

2. Send store coupons and circulars to your customers via e-mail. In the copy, point out key item sales and promotions.

Here’s why this is a good idea: 59 percent of consumers polled said they’ve purchased from retail stores after getting marketing e-mails, according to a study conducted by Beyond Interactive and Greenfield Online for DoubleClick. Additionally, more than 20 percent of all Internet users have redeemed a coupon online, according to e-Marketer.