20 Creative Ways to Drive Response via E-mail

20. Give online rainchecks. If a customer sees an item on-site that’s out of stock and removes it from her shopping cart, give her the option to have an automatic raincheck e-mailed to her to let her know when it does come in.

The rules and uses of e-mail are still being written, and multichannel merchants need only use their imagination to find numerous additional uses for this exciting medium.