20 Creative Ways to Drive Response via E-mail

Following are 20 tips that can help you effectively and profitably use the e-mail medium in your multichannel marketing plan.

1. Use e-mail to alert customers that a new catalog edition is on the way. Offer a link to an online-only preview or sneak peek at the newest collection in your next catalog. Load photos for the new items onto your Web site early, and you’ll make your merchants extremely happy by getting a quick read on the new book — plus rapid sales to boot.