20 Creative Ways to Drive Response via E-mail

18. Send order-status e-mails for both online and offline orders (for customers for whom you have e-mail addresses). This can help you to relay information to your customers faster, while at the same time reducing your call center’s volume of order inquiries from customers.

19. To promote a product or highlight a Web site feature for which you want to increase utilization, add marketing messages to your order-status e-mails.