20 Creative Ways to Drive Response via E-mail

17. Use the Web to test print cover versions and spreads. By posting PDF files of the print catalogs you want to test and including links to them in an e-mail, you can test to see which version customers prefer before you actually print your next catalog.

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Order-status e-mails for online orders have become a common component of multichannel operations. However, their use can be expanded in creative ways.