20 Creative Ways to Drive Response via E-mail

A specialty apparel cataloger used links in e-mails to its existing apparel customers to help launch its new housewares catalog.

14. Use e-mail to move excess inventory. A home textiles cataloger enjoyed excellent results when promoting 50-percent off its already marked-down clearance items to get rid of overstock. This virtually eliminated the need to outsource to jobbers, plus it improved its recovery rate on excess merchandise.