20 Creative Ways to Drive Response via E-mail

Move More Products

12. E-mail offers for coordinating products. Hewlett-Packard creates e-mail marketing campaigns based on the lifecycle of previous purchases. For example, HP knows the typical replacement period for a printer’s cartridge. Then based on the model number, when it was purchased and when HP estimates the customer will need accessories for it, the company sends an e-mail touting its cartridges.