20 Creative Ways to Drive Response via E-mail

11. To better compete with retailers, promote your ability to deliver holiday orders in a timely fashion. If you offer late express shipping and instant, e-mailable gift certificates, send e-mails from mid-December forward touting the products that still can be ordered in time for holiday delivery.

For example, Amazon.com’s top two days for selling e-gift certificates are Christmas Eve and Christmas Day, respectively. And e-mailed communications remind customers that Amazon is a good source for last-minute gifts and e-gift certificates.