20 Creative Ways to Drive Response via E-mail

9. Like online customers, retail customers want immediate gratification, so use your e-mails to promote in-season products. Remember the adage: If it rains, sell umbrellas!

10. Plan e-mails around the retail advertising calendar. A menswear cataloger that typically mails its Father’s Day print catalog as early as April found that sending a marketing e-mail for Father’s Day before Mother’s Day wasn’t effective, even though it coincided with the catalog drop. Online customers still were shopping for their mothers.