2 Ways to Increase ROI Around the Holidays With Better, More Targeted Content

By Maria Winters Dimarco

Take the time to properly track URLs and other campaign metrics to determine the success of each social initiative. This will give you the flexibility to pivot and focus as needed if one aspect of a campaign is going particularly well. For example, gift guides are popular content around the holidays. They can easily be expanded on your company's website, as well as packaged up and shared on various social media platforms.