2 Ways to Increase ROI Around the Holidays With Better, More Targeted Content

By Maria Winters Dimarco

2. Align site content with social strategies. Conduct holiday-related keyword research that can drive search engine optimization efforts and timely social media strategies as well. Every piece of content that's published by your brand should have consistent messaging, from your website to all social platforms. In addition, spend time researching competitors on key social platforms to identify opportunities for content that can be built out on your company's website.