2 Ways to Increase ROI Around the Holidays With Better, More Targeted Content

By Maria Winters Dimarco

Here are two ways to incorporate content marketing into your holiday plans:

1. Identify high-traffic pages with low conversion rates. In the months leading up to the holiday season, spend some time in Google Analytics identifying high-traffic pages with lower-than-average conversion rates. These pages can typically be reworked to include a relevant call to action to drive users to holiday-related products or a new landing page. It's critical to capture the user's original intent so that you're still serving content that aligns with what they were initially searching for.