Editor's Note: 2 Key Trends From eTail West

Trends From Our Readers, Leading Female Retail Execs
This Editor's Note doesn't contain all the retail trends discussed in this issue, however. Check out the findings of our Annual Trends Survey, which focused on cross-channel marketing and promotional integration. Our readers, who were polled for the survey in January, revealed that they will rely more this year on television, pop-up shops, digital catalogs and social media to increase consumer engagement and ultimately grow sales. Their biggest challenge? For the third year in a row, customer acquisition.