Catalog Production: Sorting Out a Complex Process
17 Steps to On Time, On Budget Production
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Bill Licata
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Planning Meeting
The actual planning meeting constitutes the beginning of the formal catalog production cycle; it’s where the catalog blueprint is developed. This meeting should include management, merchandising, design, copy and traffic personnel.
Each product is assigned to a particular page. An approximation of the space it’ll occupy will be determined. The design team will use this blueprint to execute the detailed page layouts.
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Bill Licata
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