Catalog Production: Sorting Out a Complex Process
17 Steps to On Time, On Budget Production
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Bill Licata
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5. Meanwhile, all possible new products should be vetted and the survivors selected for inclusion in the catalog. Each new product consideration should be evaluated for its consistency with the brand strategy.
At the end of this process, there may well be a few products that satisfy the strategy requirements. But, for one reason or another, they land on the bubble and will be included only if room can be found on an appropriate page.
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Bill Licata
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