Catalog Production: Sorting Out a Complex Process

4. Have merchants conduct a review — using squinch as a guide — of all products in the current catalog to determine which ones to drop from the next catalog. Typically this process results in a list of definite continuations, a handful of “maybes” and, on average, 33 percent drops. While we all love winners, the drops (or rather the replacements and additions) are what keep the book fresh.