Catalog Production: Sorting Out a Complex Process
17 Steps to On Time, On Budget Production
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Bill Licata
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3. Use square inch analysis (squinch), an analytical tool that measures customer demand and profitability for each product in the catalog compared to its cost. Your merchants can gain insight through a careful analysis of individual product, page and category totals to bring items to market. This creates the analytical foundation for the pagination and space allocation decisions in your next catalog.
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Bill Licata
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