Catalog Production: Sorting Out a Complex Process

10. Write manuscript copy to fit the layouts. Any issues where particularly long copy, sidebars, etc., are needed should be discussed at the planning meeting and built into the initial layouts.

11. Plan well for the photography shoot. If each shot has been carefully planned for merchandise, props, models, etc., prior to the shoot date, only minor problems are likely to occur on the set. But if you try to wing the shoot, the final results will be far less than desirable.