Catalog Production: Sorting Out a Complex Process

9. Incorporate management and merchandise feedback for the second draft of layouts. They should be close to the final look. These pages are sent to copy and photography. All departments involved in the review process should take the early rounds seriously. One set of comments should be compiled and returned to the design team prior to the preparation of subsequent drafts. Production time and costs will escalate if key personnel withhold comments until later in the process.