Catalog Production: Sorting Out a Complex Process

Design

Although this is the heart of the creative process, don’t skip or cut short any of the previous steps. That’ll jeopardize the selling power of your catalog.

8. The design team needs to develop the first draft of detailed page layouts using the pagination and space allocation blueprint, and the approved concepts developed during the planning meeting. This will show you the alloted space for each product will be used. Space for image, copy, illustrations, etc., will be designated in the initial layouts.