Catalog Production: Sorting Out a Complex Process
17 Steps to On Time, On Budget Production
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Bill Licata
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The pagination process will result in all products allocated to specific pages and an approximate amount of space allocated to each item.
7. Finalize merchandise decisions during the pagination process. Those on the bubble are either assigned space or held for future catalogs. It’s critical that there be a cut-off date — namely, at the time of this meeting — when no further products can be considered for the catalog.
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Bill Licata
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