Catalog Production: Sorting Out a Complex Process
17 Steps to On Time, On Budget Production
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Bill Licata
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Typically, the more space allocated to a product, the greater the sales it’ll produce. The trick is to ensure that the extra space generates enough additional sales to pay for the additional cost of the added space. Best sellers get more space and marginal ones get less. New products should be prominent, but they shouldn’t necessarily occupy the largest amount of space or the hot locations.
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Bill Licata
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