16 Ways to Maximize List-rental Income

The more you drill down and target specific segments of your file, the more attractive your file becomes to a mailer. Remember, it’s all about making it as appealing as possible to mailers so you can pull in the test orders.

8. Enhance your file with other data. Offer file overlays through one of the cooperative databases (assuming you participate in a co-op). You also can have your service bureau overlay your file with third-party data from one of the large consumer databases.