16 Ways to Maximize List-rental Income

6. Offer basic selects. Selects such as geographic, gender, dollar and recency are so commonplace in the industry they must be available on your file. One or more of these basic selects often are imperative for a mailer to consider testing your file.

7. Offer product-category selects, e.g., apparel buyers, jewelry buyers or even Irish-product buyers. This may entice certain targeted mailers to rent your list. Without specific product selects, some mailers may find your product mix too broad in comparison to the products they offer.