16 Ways to Maximize List-rental Income

3. Prospect, prospect, prospect. The growth of your housefile is directly proportional to the amount of prospecting you do. As your housefile grows, so does your list-rental income. You can grow your housefile only by continuing to prospect. Very simply, the more you prospect, the larger and more quickly your housefile will grow. If you reduce the amount of prospecting you do and slow your own rate of growth, you’ll negatively impact your list-rental income. It also will affect the growth rate of mailers who depend on your list.