16 Ways to Maximize List-rental Income

For example, a 12-month buyer file with a universe of 150,000 names that’s growing at a healthy and consistent rate (e.g., updated monthly or quarterly) should generate more income than a similar list with a 12-month universe of 50,000 names updated only once or twice a year.

2. Update your file frequently. Often, a file gets out of date, and you may shy away from using it. Let the size of your file and your mailing schedule dictate the update schedule. Ideally you’ll want to update monthly if possible, but no less than once a quarter.