16 Ways to Maximize List-rental Income

Finding good lists that you consistently can rely on to work is important. Small files lack the size to offer long-term, steady usage. This isn’t to say small files aren’t good and shouldn’t be used. But as a general rule, larger files — assuming their content is solid and dependable — are more attractive to mailers. And if you view the names on your list as a commodity that generates income, a greater volume of names certainly can generate a greater volume of income.