16 Ways to Maximize List-rental Income

1. Grow your own housefile. The biggest factor that affects your list-rental income is the total universe of names available on your file. Another important factor is your housefile’s growth rate.

Since testing lists is an expensive proposition, many mailers hesitate to test small files. Some view them as having few positive aspects. Even if the test works well, there will be only a few names on which to continue.