16 Ways to Maximize List-rental Income

15. Use a list-management company that makes the process of ordering your list easy. Some managers take such an overly protective posture regarding their lists that they hinder business instead of facilitate it.

Of course, proper approval and credit procedures must be in place and carefully followed for the owner’s protection. But these policies shouldn’t be so overwhelming that they prevent brokers or mailers from touting your list. There’s a fine line to walk between being too protective of your list and being too complacent about it, but it’s a line that must be walked if your goal is to maximize your list-rental income.