16 Ways to Maximize List-rental Income

13. Make your list attractive to businesses. If you have a significant quantity of business addresses on your file, allow these records to be selectable.

14. Offer fast turnarounds. Use a service bureau that can process orders and provide counts without delay. Sometimes the only determining factor between renting one list vs. another (assuming, of course, that the lists are comparable) is how quickly a particular service bureau can turn around the order. Know how your service bureau is performing in this regard.