16 Ways to Maximize List-rental Income

11. Offer tiered pricing. To increase your list-rental income without any additional cost to you, offer tiered pricing beyond publishers and/or fundraising rates for food, insurance and clubs.

12. Don’t decline mailers who can’t reciprocate. I know this goes against one of my former rules, but times are changing. As long as you can rent your list to legitimate mailers, knowing their list isn’t available can increase your rental income and your bottom line.